According to a recent AdDuplex blog post, Windows Phone 8 is being used by more than 50% of the current Windows Phone 8. This is really interesting news, since Windows Phone 8 is a relatively new version and it caught up rather quickly. This means that the Windows Phone market share is rapidly expanding, now more than ever. In the US, the numbers are even more interesting since Windows Phone 8 users account for 70% of all Windows Phone users, but this actually means that not many people were considering Windows Phone before the awesome Lumia 920. But how do these numbers look from an everyday Windows Phone developer, like, say, me ?
In my case, WP8 looks much smaller than this. For the past month, only about 20% of my users for MonsterUp Adventures were using Windows Phone 8.
The month before that, the number was about 16%. For the original MonsterUp the numbers are pretty similar, with 18.4% and 10% respectively.
So what can I understand from these numbers? For starters, Windows Phone 8 is a much bigger success and is working much better than Windows Phone 7.x when it comes to customer acquisition. The other thing of course is that people who used to play my games, still love them and still play them :)