Investing heavily in battery EVs would be “financially irresponsible,” CEO said.
For the last few years, Lamborghini has been in a quandary: What to do about an electric vehicle? Among the supercar brands, Lamborghini has always stood out as favoring drama over lap times. And while electric motors and their instant torque can make a car accelerate very quickly indeed, other than the G-forces, it happens with such little fuss. Working out how to imbue an EV with enough “wow” factor to wear the famous bull badge has proved so difficult that the company has thrown in the towel in favor of developing more plug-in hybrids.
As part of Volkswagen Group, Lamborghini has access to the EV platforms used by fellow VW Group brands Audi and Porsche, so it’s not a question of access to technology. Rather, the company just doesn’t think it can sell the cars. As Tim Stevens found out for Ars last year, in this rarefied end of the car market, the customers just aren’t interested in EVs. People paying six or even seven figures for a supercar, especially a Lamborghini, are not exercising restraint, and they don’t want the car to do that, either.
Speaking to the Sunday Times this weekend, Lamborghini CEO Stephan Winkelmann revealed that the Lanzador, an electric SUV under development for the past few years, was canceled in late 2025. “Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers [and] to our employees and their families,” he told the paper.
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