And I am already amazed by the general direction Microsoft is taking with Windows. I just finished watching the keynote and one thing is absolutely clear to me: Microsoft is pushing hard and in every direction to make the new platform (Windows 10) the dominant and unquestionable leader in worldwide computing. Let’s count the way it’s doing that:
-Making it a free upgrade to Windows 7 and Windows 8 users. That’s a first of course and it makes perfect sense. Take everyone on the same page and a potentional user for universal apps (more on that later). By the way, MS keeps mentioning that W10 is a free upgrade for the first year, and they still haven’t clarified this in a big way but I am pretty convinced that this means that if you upgrade during the first year it’s free for ever and not that it’s free only for that year. That wouldn’t make any sense.
-Getting people with Android and iOS development skills on board by allowing the reuse of the same codebase they already use (Java and C++ for Android and Objective-C on iOS) to create Windows apps. By the way, we will have to get used to saying Windows apps from now on since from the looks of it, Windows is one platform and it just happens to run on different devices, small, big, with or even without screens.
-Making writing universal apps actually worthwhile for developers. They are actually trying to make apps more visible (although i get the feeling that they need to try harder on that front), but being able to run the same app on every conceivable screen (or even as a hologram ffs) is huge. And on top,of that, I was really impressed with the idea that the phone is just a PC trapped in a small form factor is awesome. This is of course, a more clever iteration of the Windows RT fiasco, but it makes sense this time around, since nobody expects running desktop apps on your phone, but running the same universal apps on a bigger screen using the phone is just brilliant, so well done there.
-The wow factor called HoloLens. Although I had seen the previous demo about 3 months, I could not believe my eyes with what they demoed today. The though that kept going through my head was “they cannot really have pulled this off and be so casual about it”. But they did. And they were! And universal apps are still part of it as is Windows 10.
So overall what impressed me today most was that the vision was, for once, coherent and focused. They want everyone to use Windows 10 in all of their devices and universal apps will be what people run on that. Everything else was there to support this vision and I loved this. Win32 apps running in isolated space as universal apps? check. Universal apps using every web technology, iOS and Android codebases? check and check.
There are no excuses now. When did Apple become the boring one?
You can watch the keynote here: