Amazon says its service requires “significant investment.”
Starting on April 10, Amazon Prime subscribers will pay $5 per month for ad-free Prime Video without ads, up from the current $3 per month on top of their Prime subscription, Amazon announced today.
On that date, Amazon will introduce a new ad-free Prime Video subscription tier called “Prime Video Ultra.” Amazon will also increase the number of simultaneous streams supported by the tier from three to five and the number of downloads permitted from 25 to 100.
Currently, Prime Video with ads is part of Amazon’s Prime membership, which starts at $15 a month. Today, ad-free Prime Video users can watch supported titles in 4K, but starting on April 10, a new Prime Video Ultra subscription will be required for 4K viewing.
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